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If lifetime value rose and customer acquisition costs decreased, Jeanne Hopkins argues, you probably got it right. If your business operates in a super-competitive market with low profit margins and larger players lock prices down, you generally won’t have a say with pricing.   These projections are … This is one of the hardest things to get customers to do and I appreciate your tips. One reason companies mistakenly make a big jump? Good customers tend not to complain about minor price increases, especially if they know you provide a level of service that reflects the amount you charge them. Review your pricing every couple of months. As a result, total cash compensation is actually expected to decline slightly next year, from 15.5% of payroll to 15.2%. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/d\/d4\/Calculate-Cost-Increase-Percentage-Step-1-Version-3.jpg\/v4-460px-Calculate-Cost-Increase-Percentage-Step-1-Version-3.jpg","bigUrl":"\/images\/thumb\/d\/d4\/Calculate-Cost-Increase-Percentage-Step-1-Version-3.jpg\/aid1467874-v4-728px-Calculate-Cost-Increase-Percentage-Step-1-Version-3.jpg","smallWidth":460,"smallHeight":345,"bigWidth":"728","bigHeight":"546","licensing":"