It was nominated for an Emmy and won a Grand Prix for film at the biggest ad awards festival, Cannes Lions. Old Spice is bringing back "Smell Like a Man, Man" in a new campaign to mark the tenth anniversary of the original commercial. Old Spice has managed to bring commercials from a TV necessity to something we all look forward to. On Tuesday, the Tennessee Titans running back was named the newest Old Spice Guy. Seeing the mass appeal of the commercials, Old Spice created more commercials starring Isaiah Mustafa and the body wash. Everybody’s doing the same thing in movies and music and it’s hard, but I’m here to tell you: I hardly ever got anything I auditioned for, from TV shows to writing jobs; I never ever got anything. Old Spice had to keep up with the punch. Plug in TV to the rest of your data and marketing stack. Writer for Total Pro Sports Since August 31, 2015. To promote the new Old Spice Durascent technology that can make you smell great forever, Wieden+Kennedy São Paulo created an ad inside an ad inside an ad inside an ad . Procter & Gamble plans to report its fiscal second-quarter 2020 earnings on Wednesday. I mean who watches commercials for fun? Isaiah Mustafa, the “Old Spice Guy,” is back in a new campaign for the Procter & Gamble brand. It's almost apparent that wearing Old Spice should be an additional guideline to the commandments of man law. As for why he thinks he’s the perfect spokesperson, Cole says it’s all about finding humor in life and always keeping it real. “Old Spice came to a guy with no abs and said, ‘Let’s make a deal with him,'” Cole chuckles. I actually have friends who once told me that I’d be a great “Old Spice Guy” and we would laugh about it, but never in a million years did I think that it could actually be a thing. . And sales spiked: Adweek reported in 2010 that according to Nielsen, sales of Old Spice Body Wash rose 11% in the prior 12 months, with sales appearing to accelerate after the campaign began. In this new ad for Old Spice we see mothers watching their boys turning into men because “Old Spice sprayed a man” of them . Get this delivered to your inbox, and more info about our products and services. The commercial became an instant hit and appealed both to women and men. How is iSpot helping partners disrupt their industries? I think that’s why I appreciate “Black-ish” and “Grown-ish” and a lot of the other great Black television shows right now — they’re not just showing a Black face, but representing the Black voice. It's not a stretch to say that Old Spice’s “The Man Your Man Could Smell Like” commercial, which dropped in 2010, completely changed the way people viewed the 83-year-old brand. I grew up on films like “Airplane” and “The Naked Gun” and I like that type of quirkiness in comedy. Free shipping on orders of $35+ and save 5% every day with your Target RedCard. The new campaign kicks off Wednesday to promote new "Ultra Smooth" grooming products from the Old Spice, including a combination antiperspirant-deodorant, a deodorant and a body wash in "clean, subtle scents" like one the brand said smells of lime seltzer, melon and blackcurrant. There’s been a lot of talk about increasing diversity in television, but what about diversity in commercials and campaigns? People connect with real people. This campaign’s about a common man helping other men with common problems. The brand also said the "Old Spice Guys" will be spotted on social media in Miami during the week leading up to the Super Bowl, and said there will be "a surprise Old Spice Guy appearance during the big game broadcast." Watch the commercial, share it with friends, then discover more great Old Spice TV commercials on “I’ve grown up on Old Spice my whole life, from seeing my grandfather use their products, to my uncles, to my cousins, so I feel like it was inevitable that we would eventually work together,” Cole says. We want to hear from you. If you’re kind and unique, people will remember you. The meta original spot featured Mustafa speaking to a female audience about buying the Procter & Gamble-owned brand's products for their partners. And that’s what’s going on. Follow @CNBCtech on Twitter for the latest tech and advertising industry news. Old Spice is bringing back "Smell Like a Man, Man" in a new campaign to mark the tenth anniversary of the original commercial. Competition for Old Spice includes Degree Deodorants, Axe, Dove Men+Care, Dove, Secret and the other brands in the Health & Beauty: Deodorants & Antiperspirants industry. Shop for old spice commercial online at Target. Old Spice worked with Wieden & Kennedy Portland for the reboot. On Tuesday, the Tennessee Titans running back was named the newest Old Spice Guy. I mean who watches commercials for fun? For Cole, partnering with Old Spice has been a dream come true, and validation after years spent hustling to find roles he could be proud of and stand behind. The latest thought leadership, blog posts, announcements and press mentions, Connect with at these industry events. The campaign won Old Spice … Old Spice commercials are some of the most hallucinatory trips on television, and they're also genuinely funny. With Old Spice, I plan to be me, I plan to be honest, I plan to be real. 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